FridaFest 2025
“VIVA LA MUJER!”
March 8

The City of Edinburg proudly invites the community to its 12th annual FridaFest, an evening of art, music, and cultural celebration set to take place on Saturday, March 8, 2025, from 5:00 p.m. to 11:00 p.m. in front of the Arts, Culture & Events Center, located at 315 W. McIntyre St. This beloved festival honors the spirit of Frida Kahlo while celebrating creativity, wellness, and the power of womanhood.

The festivities kick off at 5:00 p.m., transforming downtown Edinburg into a vibrant hub of activity. This year’s event boasts two dynamic stages featuring an exciting lineup of performances, including Alejandra y sus Diamantes, La Gran Sonora, and Tejano Queen Forever, a Selena Tribute Band, bringing high-energy music to the Promenade Park Amphitheater. Festival goers can immerse themselves in a world of live art, folkloric performances, Frida-inspired models, interactive children’s activities, and a stunning chalk art exhibit showcasing the talents of local artists.

Adding to the immersive experience, attendees are encouraged to dress as Frida Kahlo and embrace the festival’s lively atmosphere. Frida’s Petting Zoo will offer a delightful experience for animal lovers, while food trucks and local vendors will provide delicious eats and unique finds. The FridaRiders Caravan, in partnership with the South Texas Motorcycle Museum, returns this year with a spectacular ride to FridaFest. Female riders are especially encouraged to participate, and free registration is available at edinburgarts.com/fridafest. The best-dressed Frida Riders will be awarded 1st, 2nd, and 3rd place as part of a People’s Choice selection.

FridaFest is a free, family-friendly event that invites the community to celebrate the intersection of art, culture, and wellness in a way that honors one of the world’s most iconic artists. Don’t miss this unforgettable evening filled with color, creativity, and community spirit!

For more details and updates, visit edinburgarts.com/fridafest.

 
 

Returning this year is the FridaRiders Caravan in partnership with the South Texas Motorcycle Museum. Female riders can register for free at edinburgarts.com/fridafest. The best-dressed Frida Rider will be selected as people's choice in 1st, 2nd, and 3rd place. The MotoShow will line up at FridaFest, where attendees can take pictures with the bikes and riders.

Don't miss this unforgettable celebration of art, culture, and community at FridaFest!

Contact:

Vendor Inquiries: Eguevara@cityofedinburg.com

ABOUT FRIDA KAHLO

Frida Kahlo is one of Mexico's most famous artists and also a popular feminist icon, celebrated for her passionate indomitability in the face of life's trials. She's best known for her daring self-portraits depicting the suffering she experienced in her personal life. Frida Kahlo had polio as a child; at the age of 18 she broke her right leg and pelvis in a horrific bus accident, leading to a lifetime of chronic pain. Partially immobile after the accident, Kahlo began painting in the late 1920s.

She married famed muralist Diego Rivera in 1929 and together they traveled to the United States, staying in Detroit and New York City in the early 1930s. Kahlo had exhibitions of her paintings in New York City and Paris in the 1930s and associated with some of the most famous painters in the world. Frida Kahlo and Diego Rivera were both known for their rocky marriage and in 1940 they divorced for a short time before remarrying. During the 1940s, Frida Kahlo gained international recognition for her colorful and sometimes graphic paintings (as well as for her bold public persona), but she continued to have health problems. She died in 1954, just after her 47th birthday.

In Edinburg, we celebrate FridaFest, a Women’s Empowerment, Art & Wellness Festival to celebrate womanhood and to send a powerful message to future generations of girls and young women that their dreams, aspirations, and voices are valid and valuable.

FridaFest is inspired by the iconic, Frida Kahlo, a Mexican artist who despite physical and emotional trauma was able to persevere and flourish to become one of the most influential artists of the 20th century.

Here are some reasons why Frida is commemorated:

  • An Internationally Recognized Artistic Legacy: She became the first Mexican artist to have a solo exhibition at the prestigious Louvre Museum in Paris, her work is known worldwide.

  • A Feminist Icon: Frida fearlessly explored themes of gender, identity, and challenging societal norms and expectations. Her unapologetic portrayal of the female experience resonates with many women and continues to inspire generations.

  • A Cultural Representative: Frida Kahlo’s work is deeply rooted in Mexican culture and heritage. Frida’s art has become a symbol of Mexican identity and pride, both within Mexico and globally.

  • Inspiring Disability Advocacy: Frida Kahlo’s life was marked by numerous health struggles due to a bus accident she experienced as a teenager, she endured multiple surgeries and lived with chronic pain. Despite her physical limitations, Frida refused to let her disability define her. Her resilience and determination inspire people with disabilities worldwide, emphasizing the importance of embracing one’s individuality and overcoming adversity.

  • Iconic Self-Portraits: Frida Kahlo’s self-portraits are some of her most iconic and recognizable works. Through these self-portraits, she not only captured her physical appearance but also expressed her emotions, dreams, and struggles making her the first ever “Selfie Queen”.

    Frida Kahlo’s accomplishments extend beyond this list, but these points highlight some of her most significant contributions to the art world, feminism, disability advocacy, and cultural representation. Her legacy continues to inspire and captivate audiences worldwide.